Digital Marketing Specialist - Paid Media

US - Remote Ref #10544 08-Dec-2021

Job Description

One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

We are looking for a Digital Marketing Specialist - Paid Media to join the Global Fixed broadband team at Viasat. If you are passionate about paid media advertisement, this could be the role for you! We are in need of an individual to lead the Paid Media advertising program for Viasat’s B2C and B2B services and the overall performance of paid search and paid social ad spend and return. In this role, you will focus on customer acquisition and building the brand. To be successful, you will apply standard methodologies to take advantage of marketing opportunities, generate website traffic and sales by driving conversions.

Responsibilities:

  • Develop digital marketing campaigns for the US Residential and Small Business broadband organization, focusing on performance of organic and paid search engine marketing channels.
  • Work with a team of skilled marketing professionals to drive paid search and social traffic and increase sales performance.
  • Elevate Paid Search and Paid Social (Facebook and LinkedIn) marketing strategy between B2C and B2B target markets in the U.S., identifying key similarities and differences in digital customer journeys.
  • Collaborate within the US and Global digital marketing teams to effectively drive all aspects of digital marketing, seeking commonality with ecommerce, owned media, offline channels, brand, and creative teams, establishing strong communication and partnership.
  • Engage with team members to ensure critical metrics are communicated, obtaining results and recommendations for improving incremental performance.
  • Maintain current and accurate knowledge of search engine marketing and social media standard methodologies and strategies, offering thought leadership within the organization.
  • Assess and recommend revisions to website creative and landing pages, supporting the culture of testing and optimization.
  • Proactively review, analyze, report, and communicate performance data and insights while suggesting recommendations to improve spend efficiency, paid media traffic, and sales.

Requirements:

  • 3+ years digital marketing experience, running paid media campaigns with six-figure monthly budgets for a B2C and/or B2B telecom, technology, services, or subscription-based company.
  • Experience driving follow-through, leading a program from conception through completion, and willing to seek guidance as needed.
  • Ability to form relationships, work across departments and business units, building consensus and delivering upon stated objectives.
  • Ability to problem solve and consideration of process improvements.
  • Ability to write concise and clear guidance or summaries based on insights.
  • Excellent organizational project management and communications skills with a strong attention to detail and self-motivated.
  • Strong analytical skills with ability to drive actions from large data sets.
  • Strong copywriting and proofreading skills preferred, multi-lingual a plus.
  • Strong Microsoft Office skills: Excel, PowerPoint, Outlook.
  • Bachelor’s degree
  • Facebook Blueprint, Google Ads or Bing Ads Certified.

Preferences

  • Experience with Adobe Advertising Cloud Search (AMO), Adobe Analytics, and A/B testing tools a plus
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Additional Requirements and Information

Minimum Education
BA/BS
Years of Experience
3-5 years
Travel
None
Citizenship
None
Clearance
None
Worker Classification
Employee
At Viasat, we consider many factors when it comes to compensation, including the scope of the position as well as your background and experience. For Colorado-based jobs only: The minimum for this position is $84,950 annually; however, base pay may vary depending on job-related knowledge, skills, and experience. Additional cash or stock incentives may be provided as part of the compensation package, in addition to a range of medical, financial, and/or other benefits, dependent on the position offered.  Learn more about Viasat’s comprehensive benefit offerings that are focused on your holistic health and wellness.
40.84
84,950

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Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic.

If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.